Global business environment Term Paper Example | Topics and Well Written Essays - 3000 words

Global business environment - Term Paper Example Slate tablet is a newly developed organization going to compete in the global consumer tablet industry. The organization is trying to adopt and implement cost leadership business level strategy in business operation process in order to support the affected purchasing power of the consumers. The organization should try to focus on the large and emerging consumers markets to gain potential competitive advantages. In addition to this, the organization should also try to develop its own distribution and supply chain network in order to justify its adopted and implemented cost leadership business level strategy. Most importantly, the organization needs to use the promotional mediums and platforms such a way, so that the target customers can understand the market position of the products. Lastly, it is highly important for the management of the organization to focus on both social media and traditional media promotional strategy to create significant brand awareness. Target Market and Positioning of Slate Tablet It is clear from the previous assignment that Slate tablet is going to introduce in global tablet industry. But, initially and certainly the brand will compete in the consumer tablet market. It is clear from Part 1 that global tablet industry has become highly competitive and saturated. Therefore, it is highly important for the management of Slate to develop an effective and significant targeting and positioning strategy for the brand considering the nature of the competitive global market place. However, it is clear from the previous assignment that the management of Slate is trying to focus on consumer tablet market.